Le Soupir du Désert is a study in contrasts: fragility and defiance, structure and fluidity. Inspired by Mai Jacquard's beloved Cévennes, the collection carries a quiet reverence for the echoes of those who walked before. Billowing sleeves and cinched waists play with proportion, while fluid chartreuse satins and flamingo-pink silks catch the light with quiet opulence. Grounded in nostalgia yet undeniably modern, each piece embodies an unrelenting presence.
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Rose Print Scarf
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Unit price perRegular price $450.00 USDSale price $450.00 USD Regular price -
Black Leather Heeled Boot
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Unit price perRegular price $1,450.00 USDSale price $1,450.00 USD Regular price -
Silk Slip Dress
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Unit price perRegular price $1,450.00 USDSale price $1,450.00 USD Regular priceColor -
Belted Wool Shorts
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Unit price perRegular price $495.00 USDSale price $495.00 USD Regular price -
Silk Halter Neck Top
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Unit price perRegular price $750.00 USDSale price $750.00 USD Regular price -
Patent Leather Bomber Jacket
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Unit price perRegular price $2,850.00 USDSale price $2,850.00 USD Regular price
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Rose Print Scarf
- New
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Unit price perRegular price $450.00 USDSale price $450.00 USD Regular price -
Knotted T-Shirt
Knotted T-Shirt
Details
Une Escapade Dans le Désert
In the golden hush of the American desert, where ancient boulders stand as silent witnesses to the passage of time, Primavera unveils its latest campaign: Le Soupir du Désert. A tableau of movement and stillness, modernity and memory, the campaign speaks to a spirit both untamed and deeply rooted in the brand’s own story.
Coming Soon Virtual Runway
How do I attend the Virtual Runway?
You can attend the Virtual Runway using a VR headset or through our desktop and mobile experience. Simply sign up to our newsletter and you’ll receive a unique access link. If you're using VR, make sure your headset is compatible with our platform for the most immersive experience.
Can I shop the looks directly from the runway?
As the models walk the runway, you'll see real-time product details pop up. You can add items to your cart instantly and check out seamlessly without leaving the show. Certain styles are also available for pre-order, so you can secure your favorite pieces before they sell out.
Do I need a VR headset to participate?
While a VR headset offers the most immersive experience, you can still watch the show and shop in real-time via your desktop, tablet, or smartphone. Just log in through your event link, and you’ll have access to all the same features.
Private Sale
RSVP to the Private Spring/Summer Sale event at the Elizabeth Street boutique.
About Primavera A Story of Unparalleled Craftsmanship
Founder Mai Jacquard grew up in the Cévennes, traditionally known for its silk mills, before moving to Paris to study at the École des Beaux-Arts. There, her fascination with texture, form, and color blossomed and she went on to found Primavera in 2009. Today, Mai Jacquard’s collections are celebrated for their ability to tell stories woven, stitched, and sculpted — earning her a place among the most innovative voices in contemporary fashion.
Primavera Services()
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Complimentary Gifting Wrapping
Enjoy complimentary gift wrapping and hand-written gift notes on all orders, adding an extra touch of thoughtfulness to your gifts.
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Book a Boutique Appointment
Enjoy exclusive access to your chosen boutique at a time and date that suits you. Get personalized styling advice from your Stylist.
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Personalize your Forever Pieces
Personalize select bags, leather accessories, and outerwear with embossed initials, creating a one-of-a-kind piece.
