Eva Gutierrez Lindahl is no stranger to breaking boundaries. Once a brilliant programmer, now the CEO of one of the world’s most powerful AI companies, she has spent decades redefining the relationship between technology and human creativity. Known for sharp wip, her signature power suits and effortlessly sophisticated style, Eva brings the same precision to her wardrobe as she does to her work — favoring timeless, refined pieces that make a statement without saying a word. Among her favorites, Primavera.

Now, Eva has taken her admiration for the brand one step further, teaming up with Primavera on an exclusive, cutting-edge collaboration: a revolutionary AI-powered design platform that allows customers to create their own bespoke apparel. Currently in beta and available only to a select group of users, this groundbreaking tool blends the artistry of Primavera’s craftsmanship with the limitless possibilities of artificial intelligence.

Using advanced generative AI, customers can input personal inspirations—whether it’s the curve of an ocean wave, the structure of a favorite architectural landmark, or even a cherished memory—and watch as the system transforms their vision into a one-of-a-kind design. Primavera’s expert artisans then bring these digital creations to life using sustainable materials, ensuring that every piece is as ethical as it is extraordinary.

For Eva, this collaboration is about more than just technology—it’s about empowering individuality while championing sustainability. “Fashion is personal. It tells a story. This platform gives people the ability to create something uniquely theirs, while ensuring we stay mindful of our environmental impact,” she shared at an exclusive preview event in San Francisco.

While the AI-powered design platform is still in its invitation-only beta phase, whispers of an official launch are already creating a buzz among tech leaders, fashion insiders, and collectors alike. One thing is certain: with Eva Lindahl and Primavera at the helm, the future of luxury fashion is looking smarter, sleeker, and more sustainable than ever.