About Primavera

A Story of Unparalleled Craftsmanship()

Founder Mai Jacquard grew up in the Cévennes, traditionally known for its silk mills, before moving to Paris to study at the École des Beaux-Arts. There, her fascination with texture, form, and color blossomed and she went on to found Primavera in 2009. Today, Mai Jacquard’s collections are celebrated for their ability to tell stories woven, stitched, and sculpted — earning her a place among the most innovative voices in contemporary fashion.

  • Portrait of a woman with wavy black hair pulled back, she wears a crisp white shirt and sits next to a window against a warehouse background.
  • Fashion illustrations showing two models weraing beautiful colorful clothes.
  • Model with long red hair wears brown knit and looks at the camera with attitude.
  • Woman sits against bare background wearing oversized brown blazer and gray jeans.
  • High fashion atelier with mannequins and natural light flooding in.
  • Black and white close-up of a sewing machine needle.
Metallic rock with small pink flowers growing out of it, shot against light studio background.

Our Commitment Sustainably Crafted, Eternally Beautiful

At Primavera, luxury is reimagined with purpose. Our collections are crafted from the finest sustainable fabrics, blending timeless elegance with conscious design. Every piece is a statement of sophistication and responsibility, ensuring you dress with integrity—effortlessly and exquisitely.